Making Waves Series 2022
INTRODUCING, our 12 month long, limited series, Making Waves
Our collection of somewhat unconventional brews that pave the way for making a difference, pushing boundaries, creating waves from what we usually do, and of course, creating a thirst for excellence.
How Making Waves begun.
The idea behind the ‘7th Day Brewery’ is to create and celebrate a social beer after a hard week of work. It draws on a slightly ironic play on the ‘day of rest’ because Beer is our religion and the brewery is our church. Our ‘religious’ belief system consists of community values and doing good, by supporting where we can. Though we take it to a level that includes craft beer, drinking, socialising and having a good time.
The beer making began as a mini home brewery set-up in Mike’s garage (breaking bad style) by Curl Curl beach. A year or so later, the beer and company idea was crowd-funded at North Curly Surf Club into what we now call, 7th Day Brewery. The crowd gave ‘birth’ to us, so we like to give back to the wider community the way they gave us life…and meaning. That's where Drink Good, Do Good comes in! Where possible we like to participate in charity events / supporting local businesses, sporting teams, events and initiatives - it's all about the local community.
To make a difference, you’ve gotta make waves.
So when will you see them?
We’re releasing 9 beers as a part of this series, over the next 12 months, every 6 or so weeks, and they are all being both canned and tapped for a limited time each. Staying true to our community and supporting local creatives, we’ve engaged with Brent Smith as our ‘Artist in residence’ for 2022 to create the entire suite of designs for our 'Making Waves' series. His Illustrations and design tie in with our branding, whilst also revealing a unique and entirely fun imagery, that is ‘making waves’ away from our original visuals for the brand.
The flavour profiles and illustrations of this limited series are edgy, quirky and break the mould from our core beer range. Though at the same time, each beer style and title will have a depth of meaning which will always pay homage to our core values of Drinking Good and Doing Good.
Our 'Artist in Residence’ for 2022
Brent Smith who goes by the artist name, BiffyBrentano
@BIFFYBRENTANO http://www.brentsmith.com.au/
Brent is a Designer, Artist, Illustrator, Muralist, Pattern Maker, and Art Director from our Sydney’s Central Coast, commissioned to create a-lot of graphics and illustrations for big brands such as Red Bull, canon, Bacardi, Globe, Absolut, Westfield, Adobe - and we’re happy to be the first Crafty brewery to work with him.
Bold colours, bold lines and humour is seen throughout his work and are the distinct factors throughout all his work! We wanted to work with Brent to add those wild, cartoony characteristics and bright, fun colours into the series of craft beers that are clearly separated from our core range brews.
BiffyBrentano makes waves, and we wanted to tap into his creative ideas.
