As a part of Northern Beaches Council run event ‘Taste of the Beaches’, we held an interactive, creative event in the beer garden of our brewery on Saturday 14th of May, and named it “Pizza, Pints & PAINTS”. The event started at 1pm and was 5 artists from Brookvale Arts District, painting on a 2mx2m squared wooden cube. The live artwork went all afternoon and into the night, surrounded by the local art community, friends of friends and a great vibe for the entire event. The cube mural was successfully finished by about 8:00pm that night and stayed there for a few days for audiences to view.

The cube will be taken down into 4 pieces and auctioned off with all proceeds from the art directly donated to La Creme Creative - a brookvale artist initiative, funding and supporting artists.

Special mention to our 5 amazing artists. Eve Bracewell, Jaimee Paul, Joelan Wong, Meg Minkley & Miguel Gonzalez.

View more images on Facebook here

AUCTION LINK HERE

The series is a collection of somewhat unconventional brews that pave the way for making a difference, pushing boundaries, creating waves from what we usually do, and of course, creating a thirst for excellence. ⁠

The flavour profiles and illustrations of this limited series are edgy, quirky and break the mould from our core beer range. Though at the same time, each beer style and title will have a depth of meaning which will always pay homage to our core values of Drinking Good and Doing Good.

We would like to present to you, the 2nd release beer of our limited edition ‘Making Waves’ series 2022… Sinner - Belgian Blonde Ale! This might look and pour like an angel but there is a devilish kick to this Belgian Blonde style beer. At 6.7% ABV it’ll pack a satanic punch. 

This particular beer release goes side-by-side with the 4th release of Making Waves Series (yet to be announced) though the names lend themselves to a character or personality, one good & one bad. The character pays homage to who we used to call EJ that is seen on some of our shirts and other merchandise since we were founded. He is the higher being of our religion, and he certainly displays the satirical idea that our company brand has based itself off. This ironic title to its beer style lies in the question of what its counterpart is? With a Sinner, there is always a saint nearby…

The idea behind the ‘7th Day Brewery’ is to create and celebrate a social beer

after a hard week of work. It draws on a slightly ironic play on the ‘day of rest’ because Beer is our religion and the brewery is our church. Our ‘religious’ belief system consists of community values and doing good, by supporting where we can. Though we take it to a level that includes craft beer, drinking, socialising and having a good time. 

Available online, in the taproom and at participating stockists now.

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias.

Let’s celebrate all the boss women in the workplace and more importantly the women in the Brewery, otherwise known as a male saturated industry. It's about empowering, validating and appreciating what women bring to craft beer world!

Written by Lauren, Olivia, Daisy and Cecily

'“The first release YTG cherry sour beer is one that I hold pretty close to my heart - not only is it the first sour beer mike and Kobey have ever made, but it is also dedicated to international women’s day and this years theme #breakthebias, empowering females that work in what otherwise would be known as a male saturated industry. 

I love that YTG Cherry Sour is a collaboration and birth child of both the males and females that work here at the brewery. The fact that it was the males here at 7th Day Brewery that fronted the idea to create a big campaign and make it the first release of the series was so enlightening to see!

Working as the only female on the operations team of 7th day brewery, I feel quite liberated and proud that I’ve been able to push myself, stand out amongst a group of (great and friendly - don’t get me wrong!!) males, and have my thoughts and ideas listened too and come to life. Being in this position, It’s given me the voice I knew was there but didn’t use to it’s full potential until now, and It’s a real treat knowing that a-lot of the things I put my mind to and work hard on, I get to see play out.

I also think it’s important to touch on the fact that International Women’s Day isn’t, and shouldn’t just be about how great women are, in all shapes and form, but more about how we’re both men and women are equal, and us as individuals can all amount to the same success that should be celebrated all year round. The break the bias theme for this International Women’s Day is a powerful message in breaking down those gender role differences and in turn, creating an empowering environment for everyone.”

~ Lauren ~

What makes you proud to be a woman?
”I feel proud to be a woman because although I’m only 4'11, I have a body capable to one day create little humans of my own and pass down life experiences on to them. I also love how us women support one another and build each other up to be the best versions of ourselves. 
What makes you proud of yourself? I am proud that I consider myself to be a strong and trustworthy woman who loves having a good laugh but is also able to empathise and be there for others to talk things through, as well as giving a big hug.
Do you have a personal story you’d like to share?   Something I have learnt is that perfection is not attainable, but the people who you align with, will love and appreciate you for the person that you are. I have also realised the importance of empowering and supporting other individuals, as I believe it is the little things that can make a big difference to someone’s day. “

~ Olivia ~

“I am proud to be a woman because I love how United we have become in this generation. We stand up for our rights and will stand in solidarity. I am proud of the women around me for the love and support we give each other in daily life as well as the hardships we face in society. I believe one day women will become equal to men and that day will be a day to celebrate”

~ Daisy ~

“I think I feel pride in women when I see how truly capable we really are. The patriarchy is insidious - a force that has been difficult to firstly comprehend, and secondly, brake. It is the resilience that I see within the women I admire the most, my friends and my mother/sister where I feel the most pride.

What makes you proud of yourself?

While I still have a lot to learn, I think the one thing that makes me proud – truly proud – of myself is my writing.

I have many personal stories that unfortunately I do not feel comfortable sharing. So, perhaps this will be less a personal story, and more a description of experiences that has massively shaped me as a person.

My love for music has often shielded me from the uncomfortableness of everyday life. One of my biggest inspirations and personal idols is Amy Winehouse. I started listening to her properly when I was about fifteen: riddled with angst and very, very confused. For me, Amy is the pinnacle of woman in music. In interviews, she is sharp and witty. Her lyrics take this same comedic edge, yet also revel with the more uncomfortable truths about womanhood: heartbreak, addiction, obsession. Underpinning all this is a pop-orientated jazz: a beautifully melancholic sound that balances the grittiness of her lyrics. The tragedy of her death has initiated conversations about the way woman are treated by the mainstream media cycle; vicious and scathing. It is in her music and her story that I feel a deep appreciation for my gender.”

~ Cecily ~

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On Friday 5th March we attended the Northern Beaches Council’s International Women’s Day Breakfast event at the Novotel Manly - A few days earlier than the actual IWD date. With a well ran event and presence from amazing females & males in the room, it was a wholesome and empowering morning of discussion, inspiration and donation. We were also proud to be sponsors of this event and contribute to the donation made to Northern Beaches Woman Shelter and Women & Children First. We couldn’t of been happier to attend and help where we could.

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Yeah the girls', the meaning of the phrase YTG, is used in the title of this brew to celebrate and to be dedicated to all social, economic, cultural, and political achievements of women all around the world. Fitting as it may be, our 1st release for the 'Making Waves' series is one that coincides with, and directly supports International Womens Day 2022. Despite how the phrase may be used as times, both YTG and IWD are ultimately about promoting gender equality - Which is what we truely believe in.

For this product launch campaign we have partnered with 'Dress for Success' and have aligned with the Australian 2022 campaign - 'Empower Hour'. Dress for Success is a global not-for-profit organisation that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. They take women from welfare to work with practical tools, advice, and support. By providing a holistic program of work wardrobe, job search and personal development workshops, and career coaching, we are helping Australian women empower themselves to get back on their feet and become financially independent.

Their theme for this year is #BreakTheBias and that's what we aim to do with our Female dedicated beer in what is known as a heavily saturated male industry.

 For the entire month of March, we are donating $1 sold from every pint of YTG Sour Cherry in the taproom to the Dress for Success organisation in support of their 'Empower Hour' campaign.

INTRODUCING, our 12 month long, limited series, Making Waves

Our collection of somewhat unconventional brews that pave the way for making a difference, pushing boundaries, creating waves from what we usually do, and of course, creating a thirst for excellence. 

How Making Waves begun.

The idea behind the ‘7th Day Brewery’ is to create and celebrate a social beer after a hard week of work. It draws on a slightly ironic play on the ‘day of rest’ because Beer is our religion and the brewery is our church. Our ‘religious’ belief system consists of community values and doing good, by supporting where we can. Though we take it to a level that includes craft beer, drinking, socialising and having a good time. 

The beer making began as a mini home brewery set-up in Mike’s garage (breaking bad style) by Curl Curl beach. A year or so later, the beer and company idea was crowd-funded at North Curly Surf Club into what we now call, 7th Day Brewery. The crowd gave ‘birth’ to us, so we like to give back to the wider community the way they gave us life…and meaning.  That's where Drink Good, Do Good comes in! Where possible we like to participate in charity events / supporting local businesses, sporting teams, events and initiatives - it's all about the local community.

To make a difference, you’ve gotta make waves. 

So when will you see them?

We’re releasing 9 beers as a part of this series, over the next 12 months, every 6 or so weeks, and they are all being both canned and tapped for a limited time each. Staying true to our community and supporting local creatives, we’ve engaged with Brent Smith as our ‘Artist in residence’ for 2022 to create the entire suite of designs for our 'Making Waves' series. His Illustrations and design tie in with our branding, whilst also revealing a unique and entirely fun imagery, that is ‘making waves’ away from our original visuals for the brand.

The flavour profiles and illustrations of this limited series are edgy, quirky and break the mould from our core beer range. Though at the same time, each beer style and title will have a depth of meaning which will always pay homage to our core values of Drinking Good and Doing Good.

Our 'Artist in Residence’ for 2022

Brent Smith who goes by the artist name, BiffyBrentano

@BIFFYBRENTANO http://www.brentsmith.com.au/

Brent is a Designer, Artist, Illustrator, Muralist, Pattern Maker, and Art Director from our Sydney’s Central Coast, commissioned to create a-lot of graphics and illustrations for big brands such as Red Bull, canon, Bacardi, Globe, Absolut, Westfield, Adobe - and we’re happy to be the first Crafty brewery to work with him.

Bold colours, bold lines and humour is seen throughout his work and are the distinct factors throughout all his work! We wanted to work with Brent to add those wild, cartoony characteristics and bright, fun colours into the series of craft beers that are clearly separated from our core range brews.

BiffyBrentano makes waves, and we wanted to tap into his creative ideas.

Directed and cinematography by Shannon Careless from Academy of Film Theatre and Television

https://www.youtube.com/channel/UCTi0gbTlL2iJZFTlJUKqU9Q

This June, we have decided to team up with Monika’s DoggieRescue to help raise awareness and directly support their dogs in more ways than one. Staying true to our company philosophy, “Drink Good, Do Good'', we have created a run of 400 stickers, showing the faces of four different dogs currently up for adoption and will be sticking them on all our products that go out the door. In addition to this, 7th Day Brewery has donated a prize valued at $180 as an auction prize for their Facebook auction event in June. This initiative is to help raise awareness to these dogs that need to go to a fulltime home, and help the great staff at the doggie rescue attend to all the other dogs they so lovingly help everyday . The stickers consist of images of the different dogs up for adoption in the centre, their real names and the contact info for Monika’s DoggieRescue. Hopefully with the spread of these stickers and the help from the community, we’re able to find homes for these pups that are so desperately needed.

Monika’s DoggieRescue is home to almost 100 dogs, 20+ cats and 6 rabbits. Saving animals from death row in the pounds of NSW, they receive no government support and are a no kill facility. This means they put no time limit on the animals, they can live with them for as long as they need and as they often take the harder to handle cases (those who are ill, injured or have been mistreated and as a result distrust humans) the animals can stay with them until they are ready and they can find them their perfect home.

In 2020 they were unable to participate in face to face events and their fundraising was deeply affected, as a result they pivoted to Facebook Auctions. Monika’s DoggieRescue hosted three auctions and raised nearly $14,000 for the shelter. This money was desperately needed and this year they have decided to host two auctions amongst the face to face events they are now allowed to attend again. These auctions will take place in June and December.

7th Day Brewery has been welcoming dogs into the venue since the doors were opened back in October 2018. Listed on Pupsy site (The dog friendly venues) and selling doggie treats from ‘Modern dog emporium’ over the bar, we love to see our Brewery taproom filled with our local customers and their furry friends. We also have an instagram highlight reel dedicated to the furry faces that we see week in week out.

Before COVID-19 hit in March in 2020, early February saw us host a dog friendly event with a production team filming a canine cast of about 30 dogs and their owners, promoting the Modern Dog Emporium ‘Hotel Hound Stix’ at 7th Day Brewery.

Links:

http://www.doggierescue.com/

www.7thdaybrewery.com.au 

On Saturday the 22nd of May we successfully held our Tastings and Tours event here at the brewery, supported by Northern Beaches Council for the month-long Taste of the Beaches festival! Our first ‘official’ tours hosted by head-brewer, Mike and assistant brewer, Kobey, were loved by all who participated who left raving reviews about not only the food and beer they tasted, but the personal journey of how 7th Day Brewery came to be.

We had a packed house the entire afternoon and night, as people enjoyed the live music by local talent, Jimmy Breslin – the 16 year old soloist who caught the audiences attention with his acoustic guitar and voice, and the dynamic duo that is McKenzie and Jon who played toward the end of the night.

Parents were also happy to leave their kids in the capable hands of the skate instructors from School of Skate at their fenced off skate ramp out in the carpark which they enjoyed a pizza and a pint or two inside. Thank you to everyone who supported us by coming down to the event that day! It’s safe to say that this kind of event can and will definitely be repeated and we hope you see you all there again!

2021 So far…. Jan & Feb recap.

I guess we can all agree that the 2020/2021 Christmas holiday period was strange to say the least. We closed up the taproom between the busy few weeks of the year, resulting in a real shift in our operations here at 7th Day Brewery during those strange times.

On Friday the 4th of December after 4 months of exploration we arrived at an extension of 7th Day Brewery drink range and landed with RIPL Seltzer ~ a refreshing alternative to hard-hitting mixer drinks and full-bodied beers. Our range consists of four flavours. Peach & Ginger, Lime, Passionfruit & Pineapple and Blood Orange and Acai. Staying true to our 7th Day brand, RIPL supports others ~ but to a new level. For every can sold we donate 10c to Waves for Water ~ an international, non for profit organisation that helps provide clean drinking water to those who need it ~ we call this the RIPL effect. Ripl Seltzer took off with a roaring start…A super fun launch party and a backlog of order through the roof. We were happy to join to Seltzer industry!

For the remainder of December, we celebrated our Christmas Advent Calendar with daily deal for the whole Month of Christmas! Giving awesome deals of our Merchandise online, beer deals and buy 1 get 1 free offers. December was killer for us! Our Christmas packs also sold through the roof!

It was only a few days before Christmas when the whole Northern Beaches went into lockdown due to a COVID-19 hotspot in the north end of our area. Forced closures of all bars/pubs/restaurants around town took place, and we saw a peak in our online services to help us survive through the unknown. The support from our local community was inspiring and majorly appreciated!

January and February we kept our heads just above water, adapting back to the tight venue regulations and no standing rules, cutting back trivia and live music and working with what we had. With no choice but to push our wholesale side of the business, we found ourselves in a total of 47 venues and bottle-shops across inner and wider Sydney! Things started to gain traction again.

At a usual fast pace, we end up in March…already 3 months into 2021 and exactly a year after the initial COVID-19 outbreak and closures. Things are starting to go back to normal (fingers crossed) and for the first time in 12 months we are able to stand and drink again from today! #standupforthebeers

If the last year has taught us anything, it has taught us understanding, patience (a sh** load of it) creativity (remodelling business) and of course, unity ( because we all needed to work together to work out how to get past this)

It’s all up from here everyone! Bring on the rest of 2021

- 7th Day Brewery